Marketing & Brand Activation
New ventures need to grow fast - often as a pre-condition for revenue. You also need the flexibility to pivot as you learn. We have a fast and effective formula that gives you everything you need to establish and activate your brand and reach your markets, with flexible service levels.
After investing in our core package, you become part of the Raccord Growth Group. That means getting access to our newsletter, small business networking opportunities, and a lifetime 15% discount on related marketing and brand activation services.
Raccord Group helps you reach your markets, gain data-based insights into your customers, and grow. And, for small businesses that are pre-revenue, we offer a payment plan that lets you invest in marketing and activate your brand now.
Core Marketing & Brand Activation Package
Our core package provides a strategy session, market research report with brand-driven strategy positioning, and an orientation to the tools and programs that will give you everything you need to reach your customers - quickly and effectively. And, we can scale your level of support up or down, based on your needs and resources.
Included in Your Core Marketing & Brand Activation Package
1
Brand-Driven Strategy Discovery Session (90 minutes)
We come to you for a one-on-one, in-person* brand-driven strategy session to clarify your goals, your markets, and your identity - who you are, what you’re doing, and what will get you there quickly and effectively.
2
Market Research Report & Recommendations
We give you insights into your audiences and customers, providing the data and context to prepare you for good decision-making.This includes demographics, attributes, and three key brand personas.
3
Your Brand-Driven Strategy Guide
Together, we define your brand-driven strategy and create a guide for how to build your brand for growth and success.
4
Your Marketing Mix & Tools
Based on your market and your brand, we recommend a marketing mix that will get you immediate results. We recommend and orient you to the tools of the trade.
5
Your First-100-Days Plan of Attack
We plan and measure - so you can execute, define success, and win at the game of your choosing.
6
Activation & Amplification Coaching (60 minutes)
We talk you through critical tools, processes, and systems, and show you how to get the most out of them through leverage and partnerships.